Volvo Trucks

Volvo Connect

Director Joel Ängeby
Production company Parapix
Photographer Marcel Pabst

Create a communication concept and package for the launch of Volvo Connect, the digital interface for Volvo Trucks’ fleet-management services.

Our concept, “Welcome Home,” simplified the offer for customers, making it both appealing and easy to understand. Eye-popping colors and visuals gave the campaign a unique and memorable look.

Our complete package for global and local markets included a concept film, explainer film, a webpage and promotional material for print and digital channels.

The unusual B2B campaign made a splash on social media, achieving high engagement and drawing viewers to the product landing page.