Production Fabian Tellermark
Challenge
Develop a campaign to position Volvo Trucks as a leader in uptime, highlighting their work with Real Time Monitoring and artificial intelligence to predict and prevent unplanned stops.
Creative
Our concept, “Your sixth sense,” played on the idea that Real Time Monitoring can “predict the future” by alerting customers in advance to any potential problems with their truck.
Delivery
We produced a concept film, an explainer film about Volvo Trucks’ Real Time Monitoring capabilities, and web content dedicated to uptime services.
Result
Our concept and content were widely adopted by local markets who continue to use them to promote Volvo Trucks’ uptime offer.