Product launch Volvo FH with I-Save

For the launch of its most fuel-efficient truck ever, Volvo Trucks aimed to position itself as the market leader in fuel efficiency. Our challenge was to creat a communication concept and package that would stand out, raise awareness, and generate interest in the brand and offer.

Our solution, “Saving fuel has never felt so good,” was a double-barreled blast aimed at both the heart and the head. With truckers as the hero of our concept, we dramatized the joy of driving a Volvo FH, while landing the message in the hard value of fuel economy that all fleet owners would appreciate.