Develop a global campaign to justify the premium price of Genuine Volvo Parts, defend against competition from off-brand manufacturers, and support dealer sales.
To engage customers, the campaign led with the question, “Did you know…” followed by a surprising fact about each part related to a key benefit: quality, security or uptime. Eye-catching images and clean design brought it all together to create a cohesive, unique visual style.
Creative concepts and a complete toolkit of materials to reach customers at various touchpoints (leaflets, digital information boards, and social media posts).
The campaign has taken hold in markets around the world, engaging customers and – just as important – motivating dealers. As a result, the initial one-off campaign has now become a series.