Experience Center

Challenge
The Volvo Trucks Experience Center in Gothenburg showcases the company’s history, products and innovations to visitors from all over the world. Our task was to develop a new concept and redesign the permanent exhibition from the ground up.

Creative
Our concept centered on the Volvo Trucks promise, “Driving Progress,” and purpose, “To move the world we want to live in.” Visitors are guided through a holistic brand experience starting with the company’s core values and history, continuing through its many innovations, and ending with its efforts to achieve a more sustainable future.

Delivery
The exhibition includes six separate rooms with individual themes ranging from safety to driver experience, uptime and sustainability. In addition to designing the theme, look and content of each room, we also wrote the tour guides’ script.

Result
A new, modern destination from which to experience the Volvo Trucks brand.