The 2023 Holiday Edit

Challenge
Create a unique and fun campaign to promote Volvo Merchandise and celebrate the season holidays—the campaign aimed to reach all Volvo employees and their families and friends.

Insight
The fashion industry is known for having a specific photographic style – a look far from most people’s lives but intriguing to many. By placing Volvo’s products in this world, we could change perception and create attention in a new way.

Idea
Place Volvo Merchandise into the fashion world by creating a curated look known as an “Edit”, using Volvo’s own employees as models.

The 2023 Holiday Edit.
For Volvo. By Volvo.

Delivery
The campaign was launched on Volvo Merchandise’s home page for all European countries, on social media and LinkedIn. We targeted our audience with a hero post, and our models became influencers within the Volvo family.