Brand Book

Photographer Johan Westerlind

Introduce the new Swegon brand platform and communication concept to all internal stakeholders and maximize buy-in.

To succeed, we needed to turn customer research, brand strategy, and marketing language into communication that would speak to all Swegon employees, from the sales department to the factory floor.

A premium brand book in perfect alignment with the premium Swegon brand. Page by page, the inviting copy and images worked together to tell the company’s brand story and bring our creative concept, “feel good inside,” to life.

The messaging has resonated with employees and customers around the world, and “Feel good inside” can now be seen on everything from the websites for Swegon sub-brands to Swegon’s sponsorship flags at the world’s first mixed golf tournament.