Create and launch a new brand communication concept for Husqvarna Construction. Develop a multi-year global campaign to reinforce the concept and build the brand.
We began by analyzing the Husqvarna brand platform, using the strategic direction, purpose, and brand pillars as a foundation for our creative work. Much effort was spent on plotting the campaign roll-out, which is to span several years and involve multiple phases. The heart of the campaign is “Expect More,” a concept that expresses Husqvarna’s commitment to going above and beyond as their customers’ trusted business partner.
The campaign was launched on social media with a full-length brand film. This was followed by several cutdown versions of the film, each promoting a different brand pillar. A dedicated campaign page received inbound web traffic and elaborated on the concept’s meaning for customers. Other deliverables included hero images, guidelines on how to use the concept, and materials to support the internal roll-out.
/ The campaign is ongoing. New activities and events are being planned for the upcoming year, and the concept is now being integrated with Husqvarna’s upcoming product launches.