Zipwake, a leading manufacturer of boat trim control systems, has chosen West as its marketing agency in preparation for a new phase of rapid growth.
Since 2014, Zipwake’s revolutionary interceptor systems have given boaters a smoother, safer, and more comfortable ride. Now, with the launch of game-changing new products, the company’s international customer base is quickly expanding. West’s role will be to develop communication that resonates with all target groups while ensuring that the Zipwake brand and tonality remain consistent.
“The choice of communication partner is a critical one for any company, but especially for a company that is growing like we are,” says Linda Ahl, Head of Global Marketing & Communication at Zipwake. “West has the strategic, creative, and technical competence to execute at a dependably high level for a global audience. And that’s exactly what we need.”
Marcus Sintorn, CEO and Senior Strategist at West, shares Linda’s enthusiasm for the partnership: “Zipwake is a great brand with enormous potential,” he says. “Their products could very well transform the boat world, and they deserve communication that matches their high ambitions. We are thrilled to be on this journey with them.”