IAA Exhibition

Challenge
Create an exhibition concept and content that serves as a red thread throughout the Volvo Truck’s stand.

Insight
Volvo Trucks’ journey towards zero focuses on three key areas: sustainability, safety, and uptime. The concept must effectively convey these three narratives in a cohesive and relevant manner while also being inspiring and attention-grabbing.

Idea
The idea is based on a moving format with the “0” as the dominant symbol and portrayed as an array of glass-like slides telling the story of the many aspects of challenges that need to be overcome to reach “0”.

Delivery
The concept was integrated throughout the exhibition stand, including large prints, physical installations, giveaways, in-depth information screens, and interactive presentations on touch screens.