Brand campaign

Challenge
Create a unique and emotional campaign to raise brand awareness and position Zipwake within the boat trim control industry.

Insight
The industry has a strong technical focus and virtually no examples of emotional content. To stand out and create a unique space for Zipwake, we needed to appeal to the audience’s hearts, rather than their minds.

Idea
We produced a series of films and new visuals to establish a welcoming, luxurious, and entertaining environment for the Zipwake brand. Infused with humor, we illustrate the potential consequences of not having Zipwake’s system installed.

Delivery
The campaign was launched worldwide on social media and the Zipwake website.