Visual Identity

Background
Semcon is a tech company that is less about the tech and more about the people. Simply because technology has no purpose on its own, it’s the value it creates that matters.

Challenge
Reshape the Semcon brand to make it better suited for the future and reflect Semcon’s core values.

Creative
The strategic approach was to identify and keep what was already working. At the same time, update the brand identity — refreshing colours, typography, and graphical elements.

Delivery
A complete rebranding and redesign of the Semcon brand, creating everything needed, from business cards to marketing material. In collaboration with web agency Hoy, the website also got a brand new look.

Result
A new and fresh visual identity that Semcon’s co-workers took to their hearts. And a brand identity that progresses on Semcon’s legacy: People first, technology later.